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Aug 06, 2023Drinique's Project Reuseme Stewards Sustainable ‘To
Many other companies have since entered this space, but no other brand offers BPA-free copolyester drinkware with crystal clarity and patented, elevated designs. Drinique also uniquely sources and manufacturers entirely in the United States.
After bolstering a roster of clients that includes the finest bars and lounges, it was time for the next chapter. After all, when products carry a lifetime guarantee, you don’t get many reorders.
Project Reuseme is Drinique’s foray into creating regenerative foodservice vessels. The first collection outside of the beverage space is an innovative, modular, culinary-driven food delivery system. Every piece is composed of 50% recycled content reclaimed from PET water bottles. These bento boxes are both service and storage containers made with cutting-edge materials, designed with classic style. They are NSF-Certified, dishwasher, hot-box, microwave, and freezer safe and stack tightly for compact shipping and storage.
In 2021, Drinique transitioned all product composition to over 50% post-consumer waste which reduces carbon emissions by approximately 30% over virgin plastics. As consumers and salespeople, we hear these words too often: Innovative. Sustainable. Authentic. They are exhaustingly overused and regularly misunderstood. But not when it comes to Drinique.
In a whitepaper titled, “10 Trends in Sustainability and How They Could Impact Your Business”, Kimberly Clark Professional summarizes key threats to our ecosystem and discusses how businesses must put more resources back than they take out to actively shape systems and move toward regenerative outcomes. Dr. Sally Uren states, “we must achieve net zero, protect biodiversity and combat social inequity.” Which is nothing we don’t already know.
What we do know is that it’s not enough to have a ton of reusable tote bags and a rainbow of Yeti’s. You must use them daily, in place of single-use plastics. The same is true for Reuseme bento boxes. With that in mind, here’s a completely un-staged photo of my locally sourced lunch in my Reuseme, affectionately named ‘Little Bento’. Interested in one of your own? Email [email protected].
As we each work to advance our individual conservation journey and move forward with a gentler footprint, we must learn from each other. I’ve recently changed my browser to Ecosia – the search engine that plants trees – and you should too. While you’re doing that, search for the newly released Carbon Almanac Photo Book titled ‘With Your Own Eyes – Climate Change in Photos’.
Happy Summer, friends.
About Singer Equipment Company: Singer Equipment Company is the fourth largest foodservice equipment and supply dealer in the United States and remains privately owned and operated in its third generation of family leadership. Headquartered in Elverson, Pennsylvania, Singer maintains offices and 8 distribution centers throughout the East Coast. Singer offers the power of a century of experience combined with highly personalized service delivered nationwide.
DriniqueMorgan Tucker